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It baffles me when I see a little indie game, that has been released for like 1 year, has maybe 500 reviews, mostly positive, and then I scroll down and see the effen thing already has like 2 pieces of DLC for it.
And any interest I had in said game vanishes immediately, in fact I often put such games in the ignore list, and this is more common then it should be.
Steam has something like 30 million users logged in at any given time, even if you take away bots, alt accounts and people who just don't buy games, and just play free to play game as service garbage, you are still left I'd say with at the very least 15-20 million potential buyers.
How moronic one has to be to believe that the answer to making more money out of their little indie game, which has sold maybe 5-10k copies at best, is to release effen DLC for it... yeah, let us milk the few people who bought our game for a few extra bucks.
No, you should try and pursue the millions of people who haven't bought it, that's where the potential lies, and you do that by making the purchase more attractive, and keeping churning out free content for it is a fantastic way to do that, plus you build a ridiculous amount of customer loyalty